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Emerging big data use cases in digital marketing
A new Interactive Advertising Bureau (iab) study provides insights into the opportunities and challenges in leveraging big data for digital marketing. Produced in conjunction with strategic consulting...
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Digital Marketing in the age of Big Data – Part 1: Q&A with Krishnan
I recently presented at a DMA webcast entitled “The New Age of Digital Marketing: How Big Data and Advanced Analytics Are Reshaping the Marketing World” along with Jonathan Margulies from The...
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Digital Marketing in the age of Big Data – Part 2: Q&A with Jonathan
As a follow up to yesterday’s post in which we answered some “big data for digital media” questions that came out of the recent DMA webcast, here are the questions on privacy and data utilization that...
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Riding The Lightning and other stories from the Merkle CRM Summit
Last week, I attended the Merkle 2012 CRM Executive Summit in New Orleans as part of the Platinum Sponsor team from IBM. The focus of the Summit – which brings together senior marketing executives from...
View ArticleWebinar: Extracting Big Value From Big Data in Digital Media
As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact,...
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Big Data in Marketing: Separate The Hype from Reality
It’s hard to escape the hype around “Big Data” these days, with the term popping up in the headlines of major daily newspapers and business publications (most recently on the cover of the Harvard...
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Driving Insights & Relevance in the World of the Connected Consumer
Unless you’re only focused on traditional marketing techniques to acquire new customers, you know all too well that disruptive forces are necessitating changes to Media & Entertainment revenue and...
View ArticleVideo Post: Analytics in M&E… Indistingushable from Magic?
Contending with more content delivery platforms than ever before, the rapid growth in mobile devices, and unprecedented competition for audience attention around the world, Media and entertainment...
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