Contending with more content delivery platforms than ever before, the rapid growth in mobile devices, and unprecedented competition for audience attention around the world, Media and entertainment companies are under immense pressure to deliver results.
In the video posted below, join Dr. Jonathan Taplin, Professor, Annenberg School for Communication and Journalism, University of Southern California; and Richard Maraschi, IBM Global Solutions Leader for Big Data & Analytics, Media & Entertainment industry, as they discuss how leading M&E organizations derive precise, actionable, and real-time insights from massive volumes of structured and unstructured data to gain a competitive advantage.
And then read the UBM Tech Special Report “Big Data Goes Hollywood” here: http://dc.ubm-us.com/i/296361