It’s hard to escape the hype around “Big Data” these days, with the term popping up in the headlines of major daily newspapers and business publications (most recently on the cover of the Harvard Business Review). But the hype is happening for a reason, and that’s the mountains of data that marketers and advertisers are collectively generating in their off- and on-line worlds and the big promise that all that data can generate powerful and profitable intelligence.
So how can you separate hype from reality? We hope you’ll help us do just that.
IBM and Aberdeen Group invite you to participate in Aberdeen’s Big Data for Marketing survey to share your challenges, successes, future plans when it comes to incorporating data analytics (both big and small) in your marketing programs. The resulting research will help determine the state of big data for marketing (buzz word, tectonic shift, or both?), and identify Best-in-Class practices in marketing data analytics. As a thank you for your time, you will receive a copy of the report when it publishes early in 2013. Individual responses will be kept strictly confidential and data only used in aggregate.
You can click here to access the brief survey and we thank you for your time!